Mobile and Portable Device advertising and media aggregator.
Security Type: Ordinary Shares
Sector: Finance & Other Serviceshttp://www.snk.co.nz
|SPH Notice - Manji Family Trust||10 May 2017, 03:51PM||SSH|
|Snakk Media - Allotment Notice||05 May 2017, 01:16PM||ALLOT|
|Snakk Media - Quarter 4 Business Update||03 May 2017, 08:30AM||NXTUPDTE|
|Snakk Media – Key Operating Milestone Update||07 Apr 2017, 09:55AM||NXTUPDTE|
|Snakk Media – Key Operating Milestone Update||05 Apr 2017, 08:30AM||NXTUPDTE|
|Quarterly Results||Target Financial Year|
|Key Operating Milestones||1st||2nd||3rd||4th||2018||2019|
Miro Capital Advisory Limited
|Full Year Preliminary Due Date||31/05/2017|
|Annual KOM Targets Due||31/05/2017|
|Annual Report Due Date||30/06/2017|
|Quarter Business Update Due||28/07/2017|
|Half Year Balance Date||30/09/2017|
|Quarter Business Update Due||30/10/2017|
Snakk's vision is to be renowned around the globe as a leading enabler of purpose-driven advertising on mobile devices, changing brands and impacting lives through the new screens in our world.
Snakk enable brands to reach their consumers on smartphones and tablets, delivering engaging ads across a network of mobile websites, applications, and games in a way that is highly targeted, measurable and scalable. The company's expertise and portfolio of technology aggregates a publisher's supply of ad space and matches it with an advertiser's demand.
This information was extracted from Snakk Media Limited Full Year Report, released on 30 November 2016:
Revenue for the six months ended 30 September 2016 was $4,706,095, representing year-on-year growth of 2.7%.
Cash in bank at the end of September 2016 was $1.55m. Year-on-year the net loss after tax increased from -$0.28m to -$1.87m. Gross Margin continues to exceed the KOM full year guidance of 62%, at 64% for the first half of the Financial Year.
The increase in net loss was driven by the significant investment made by the Company into growing the business and a lag in revenue from Southeast Asia whilst Snakk continues to establish itself in that market. The investment was
across sales, creative, strategy, ad operations, finance, executive management, product development and operational systems in all of its markets.
These investments were committed to as a key rationale for the company���s successful capital raise in October 2015.
They have been made to strategically position Snakk in a dynamic and fluid market, in order to provide a diversified product suite for growth in FY2018 and beyond.
The mobile advertising market continues to grow rapidly and is highly competitive. In order to effectively compete
Snakk Media is executing on a business plan to drive new and increased revenue streams with differentiated products and services in areas where competitors are not as proficient and to continue to seek commercial partnerships that
leverage Snakk���s platforms and mobile creative team. The core pillars of the investment strategy include:
��� The ongoing development of market-leading mobile media products
��� Establishing exclusive technology partnerships for agencies and their brands
��� Award-winning mobile creative for agencies and direct to brands
��� Unique geo-location data insights capability for Tier 1 enterprise brands
��� Programmatic / self-service access to Snakk Media���s geo-location trading platform, and
��� Continuing to develop Snakk���s presence in Southeast Asia
Snakk Media has completed a substantial hiring and product development program in the first half of the Financial Year, and no further new investment is anticipated. The company is focused on generating new revenues and returning to
positive earnings as a result of the investment strategy.
Disclaimer: This section is provided as general information only. It is not intended as a substitute for legal or professional advice to company directors and officers or investors. NZX Limited disclaims any liability arising from the use of this information.